Comprised of a series of synthetic media artworks featuring AI-synthesised personas of Marcel Duchamp, Marina Abramović, Mark Zuckerberg, Kim Kardashian, Morgan Freeman and Donald Trump. BIG DADA / PUBLIC FACES was inserted into Instagram as a digital intervention in June 2019 and quickly went viral leading to global press coverage and unexpected – and contradictory – official responses from Facebook and Instagram concerning their (lack of) policies for synthetic media on their platforms.

BIG DADA is part of SPECTRE, an ongoing hyperreality project co-created by Bill Posters and Daniel Howe.